Case Study: Interior Design Virtual Staging for Danielle Hiern Interiors | Australia
“Why do we recommend 3D concepts to our clients? 3D Interior design allows you to have a more realistic idea of your space and a true visualization of its form, function and materiality. It provides a collaborative platform where client and designer can work together to review said elements (in a virtual environment)”
The Challenge
Danielle Hiern Interiors, an emerging interior design firm based in Australia, aimed to elevate its projects by presenting spaces in the best possible light through nuanced virtual staging. Without this, empty property designs often fail to capture potential clients' interest or inspire their vision. The firm needed a solution to help clients fully visualise the potential of each space.
The Solution
By applying advanced yet subtle virtual staging techniques, we provided Danielle Hiern Interiors with atmosphere-rich images that transformed vacant spaces into inviting, stylish interiors. Using computer-generated imagery (CGI), we created visuals that encouraged clients to invest in design by showcasing the look and feel of professionally curated spaces. The added advantage? The firm didn't have to wait for the physical build or staging, allowing them to start marketing properties well before completion.
The Results
Properties and designs featuring virtual staging not only boosted stakeholders' confidence in the design and construction process but also achieved up to a 30% faster sales rate, leading to quicker turnovers and heightened client satisfaction. The improved imagery drove more inquiries, higher engagement, and a more effective marketing strategy for both design and real estate sales.
“Virtual techniques, can increase property sale prices by around 10%. This translates to an additional £29,600 for an average property worth £296,000”
How could you take it further and drive better engagement with virtual staging videos?
The Challenge
After witnessing the success of still images that were virtually staged, Monolith Visuals wanted to push the boundaries of atmosphere in virtual staging by incorporating video. Our goal was to create a more immersive and engaging experience for potential clients, providing a dynamic view of each property that went beyond static images.
The Solution
We introduced virtual staging videos that Danielle Hiern Interiors showcasing interiors from multiple angles, giving prospective buyers the sensation of walking through the space. With advanced CGI technology, we replicated realistic lighting, textures, and furnishings, transforming the properties into lively and captivating video presentations.
“Homes using video sell 20% faster than those that don’t.”
The Results
The same project interior that featured virtual staging videos saw a 60% increase in online engagement,which would inevitably lead to more serious buyer inquiries. This innovative approach enhanced property visibility and provided an interactive experience, encouraging potential buyers to explore listings in greater detail.
Enriching the Design Process and Property Sales with Virtual Tours
The Challenge
After the success of still images and videos, we asked ourselves, how could we take it even further?
With the growing trend of potential clients and future buyers viewing properties online, especially those overseas or in remote locations, we wanted to push the boundaries of virtual staging. The goal was to offer a more immersive and detailed experience that allowed both potential clients and future buyers to explore properties as if they were physically there.
The Solution
We introduced 360-degree virtual tours to our virtual staging portfolio, enabling potential clients and future buyers to navigate properties at their own pace. These fully immersive tours allowed viewers to experience every room from multiple angles, getting a true sense of space, design, and atmosphere – all without having to visit in person.
“Homes buyers have 48% more interest in homes featuring virtual tours than those using only photos and video.”
The Potential
According to data from industry leaders like Matterport and the National Association of Realtors, listings with virtual tours can experience up to 40% more engagement and sell 20-30% faster than those using traditional photography. Buyers who took the virtual tour were more likely to schedule in-person viewings, resulting in faster and more successful sales outcomes.