Journal

Light is the Soul of Digital Architecture
Jarod Taylor Jarod Taylor

Light is the Soul of Digital Architecture

Light is more than a technical layer in digital architecture—it is the very soul of a scene. It defines space, reveals form, and above all, evokes emotion. Without it, even the most detailed model lacks atmosphere. With it, a simple shape can feel sacred…

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The Psychology of Colour in CGI: Shaping Emotion Through Hue
Jarod Taylor Jarod Taylor

The Psychology of Colour in CGI: Shaping Emotion Through Hue

In the visually driven world of CGI, colour is far more than a stylistic decision—it’s a powerful psychological tool that shapes how we interpret space, story, and mood. From animated films to architectural renders, the hues chosen by digital artists are often laden…

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The Role of Light in Architectural CGI: Creating Depth & Mood
Jarod Taylor Jarod Taylor

The Role of Light in Architectural CGI: Creating Depth & Mood

Light is the defining element of architectural space, shaping how we perceive form, depth, and atmosphere. In digital renderings, light is more than a technical necessity—it is a storytelling tool that conveys emotion, enhances realism, and brings architectural designs to life…

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